TIP – Ensure the envelope is eye-catching and intriguing.
Are you keen to generate a higher response to your direct mailings?
Ensure the envelope containing your direct mailing is eye-catching and intriguing. No matter how irresistible your letter or brochure is, recipients will never get to see it unless they open the envelope – so make sure that the envelope triggers them to take a closer look. There are various ways to do this, such as by printing an appealing slogan or an enticing special offer on the envelope.
Ultimately, a direct mailing has just one objective: a high response. Tests have demonstrated that the use of a printed cardboard envelope from Holland Special Envelopes generates 4 times more response than a traditional paper one. A printed cardboard envelope particularly catches your target group’s attention when it lands on their doormat or desk.
Are you keen to generate more response to your direct mailings?
If so, contact us and ask for Niels Dekker. Alternatively, you can send an e-mail to firstname.lastname@example.org or call him direct on +31 (0)6 22 52 28 18.