TIP – Invest in your mailing list and ensure that the recipient really is in your target group.

Are you keen to generate a higher response to your direct mailings?

Invest the maximum effort in your address list. You can export your desired number of addresses from the telephone book or a business directory, of course, or quickly purchase an address list from a broker – but, whichever method you choose, it is important to make sure that the recipients are in your target group. Otherwise the mailing will be completely pointless.

If you are a baker opening your doors extra early from now on to serve people on their way to work, you will be mainly looking to reach businesspeople and working couples in the local area. But if you’re a nationwide fashion retailer with a range of kidswear, you will want the address list to contain young families throughout the country.

Ultimately, a direct mailing has just one objective: a high response. Tests have demonstrated that the use of a printed cardboard envelope from Holland Special Envelopes generates 4 times more response than a traditional paper one. A printed cardboard envelope particularly catches your target group’s attention when it lands on their doormat or desk.

Are you keen to generate more response to your direct mailings?

If so, contact us and ask for Niels Dekker. Alternatively, you can send an e-mail to niels@hollandspecialpackaging.nl or call him direct on +31 (0)6 22 52 28 18.


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